Have you ever met a unicorn?
They think the world revolves around them.
And when we are lazy presenters, we might as well be a unicorn standing on the stage.
When an audience gifts their attention, tell them stories they’ll find interesting, not the ones you think are interesting.
Maybe you won’t be going on a speaking tour anytime soon. I guarantee you will be on stage sometime soon.
When is your next staff meeting? When does the PTA come to school this month?
How would your approach change, if you prepared for the next gathering looking from their point of view and not yours?
I’ve been thinking about this a lot lately as I’ve been preparing the talks for this summer’s live event on vision. What are the stories that leaders who attend need to hear in order to build their roadmap for the next three years of life?
Random fact: the unicorn is the national animal of Scotland. Google it.