The other day I had a powerful coaching session. I actually worked with 2 coaches who asked not only the right questions, but also helped me see my situation is a far better light.

Essentially I was asking my coaches — how do I fill my live event this summer?

This July 9-11, I am hosting an intimate and impactful event for 50 leaders or less. The goal of the event is singular: each attendee will walk away with a 3-year roadmap for their personal, family, and organizational life.

If you haven’t hosted a gathering, they’re expensive. Not as expensive as a house, but more expensive than a car. I’m also not used to losing money. Hence my question, how do I fill my live event?

Here is what I realized with my coaches’ help …

What does success look like? Filling the event with 50 leaders is just one form of success. Another, and more important form of success is this, half of the event is sold out with leaders enrolled on the journey. No one twisted their arms. No one forced them to sign up. These Ruckus Makers are “all in.”

Just typing those words fills me with so much gratitude.

If I help change the lives of 25 leaders would it be worth it? Of course, it would be!

If you already are a success, then what … Then my approach feels less burdensome. I have permission to do what I do best, be creative and empower leaders I serve.

This is the power of coaching. I knew this answer in my gut. But the fear I felt regarding the live event kept me focused on the numbers. I couldn’t see what was right in front of me!

I had fallen into what Epictetus warns about:

“When I see an anxious person, I ask myself, what do they want? For if a person wasn’t wanting something outside of their own control, why would they be stricken by anxiety?”

A powerful shift in focus. Instead of worrying about filling seats, my focus is 100% on hosting the best event I can facilitate. The coaches also challenged me to share the process with Ruckus Makers enrolled on the journey.

This will be the first of many posts where I let you in on the planning for the live event. I hope you benefit from this behind-the-scenes look and if you’re interested, consider coming to “Bollingen Tower” this summer.

If you can’t make the event, but you would benefit from help creating your school vision, then this post is for you.

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