Exclusive Invitation for Ruckus Makers Only:

Discover How To Scale Your Leadership – While Amplifying The Skills You Already Possess – By Joining The BEST Group Of Impactful School Leaders On The Planet

Register by FEBRUARY 17 to get access to a special pre-event virtual training …
A VIP “fast track” to make sure you get the MOST out of the live mastermind experience in Denver.

Dear Ruckus Maker,

I have a confession to make.

I would LOVE to work with you and serve you this year in Denver.

Over the years, I may have even tried to nudge you to join The Mastermind, The Principal Success Path™, or buy my best-selling book, Mastermind: Unlocking Talent Within Every School Leader.

And while some of those nudges may have been less than formal, I’ve decided to up the ante a bit. So let me be perfectly clear:

If You Are On This Page, I Have A Suspicion You’d Be A Great Fit For The Live Mastermind Event I Am Hosting In Denver, And I’d Love To Discuss With You How We Can Get You There…

There, I said it.

I’ve ripped the bandaid off and there’s no turning back now.

I’m completely exposed.

But as is always the case: all growth happens outside of the comfort zone.

So while I may end up looking silly if my advances to you are ultimately rejected, I know that everything is going to work great in the long run… for the both of us.

There are two primary reasons for this:

First, if you end up joining me in Denver, I’m confident that you’ll look back on the experience as one of the most rewarding investments you’ve ever made in your life.

Your life and leadership will be completely transformed and you’ll be able to create an exponential impact for the school community you serve now.

Second, of course it helps me a TON if you join me in Denver.

In addition to the very reasonable registration amount (compared to the value you’ll get in paradise with me), your future success story will help me solidify my reputation for putting on the BEST live events in education and attract other Ruckus Makers to our events in the future.

This will make everyone better off because I believe that –

Everyone wins when YOU get better.

Serving you and other Ruckus Makers in Denver also helps me live out my mission “to connect, grow, and mentor every school leader who wants to level up.

These benefits far outweigh any drawbacks that will result from me sending you this letter and exposing myself to possible rejection.

As someone who is already successful, you probably know the importance of believing in what you’re selling. And as a leader you are always selling new ideas, initiatives, programs, and so on to your community …

Well, I believe in this live event more than I’ve ever believed in anything I’ve ever sold in my life.

And I’ve sold a lot of stuff since I made my first sale online in January 2015.

If I was writing a normal “sales page” here, this would be the section where I’d take a moment to brag about my credibility and talk about how awesome I am.

I’d talk about how I’ve coached and mentored hundreds of principals since 2015, or that our mastermind has grown to eleven cohorts including our first Africa/European/Middle Eastern cohort, or that the State of Delaware’s Department of Education hired me to design a first year principal program – for all new principals in the state!

I would remind you how Mastermind: Unlocking Talent Within Every School Leader is a best seller – quite a feat because it was released during a pandemic and had nothing to do with virtual learning or learning loss.

And of course, you are very aware that the BLBS podcast ranks in the TOP 0.5% of all 3 million worldwide shows across every industry.

I’d go on to talk about my “leadership genius” super powers and all that jazz …

But I’m guessing you’re already aware of those admirable credentials, which is why you have found yourself on my website 🙂

However, one thing you might not know about is the epic results my Ruckus Maker clients are getting every single week. Like for example …

Dr. Chris Jones – Massachusetts Administrator of the Year, Author of SEEing to LEAD, held prom at Gillette Stadium (no, Tom Brady wasn’t there), and has gotten rid of finals at his school. “Doc” as I like to call him is an amazing Ruckus Maker and he attributes his success to the space our coaching programs have created for him to really flex his leadership muscles.

Glenda Soto – A current Mastermind member and participant in The Principal Success Path™ 3 in July 2022. By investing in her growth and applying the ideas she learned, her staff asked her what changed. Glenda told me, “The staff experienced a new me. They said my energy was different. They told me how inspired they were and excited to start the school year.”

John Tanner – through both the Mastermind and The Principal Success Path™ John made a focused effort to grow his candor when communicating to his team. The result: he texted me a BIG win after one member of his staff said, “You finally get us” and “We’re in it together.” You can’t pay for that kind of culture and good will and John is loving the direction his school is headed in…

Those are just three examples, I could keep going on, but I think you get the idea.

My clients get results like these because 1) they’re following a proven, yet customized strategy that will help them optimize their leadership, 2) the live experiences I facilitate offer a special, temporary environment where they can’t help but question what they are doing on automatic and remove other barriers that are blocking their growth, and 3) the quality of coaching and support is really top shelf which helps them stay on track and never get stuck (more on that later).

With these three things in place, it’s impossible NOT to get great results. However…

Here’s The Real Secret To The Success Of My Programs And Live Events:

I only work with Ruckus Makers.

These are overachievers who have already proven they’re capable of world-class leadership.

They also have shown they are capable of getting stuff done. I call this a bias for action.

Finally, before I accept their money to attend an event or join one of our other leadership programs, I have to know that the frameworks I’ve created will work for their leadership.

If I know that my process will take their leadership to the next level, then it’s a slam dunk.

And I’m excited to reveal for the first time a brand new framework, I’ve reserved only for private clients in the past.

I call it the Leadership Optimization Compass – which is made up of four domains focused on optimizing your leadership: mental, relational, spiritual, and physical tools.

It’s that simple.

And the fact that you are reading this letter right now means I’m *pretty sure* that you’d be a perfect fit for the live mastermind event I’m hosting for leaders in Denver this July 14-16, 2023.

So Let’s Talk About You For A Moment…

Most likely, you want the same things that my clients want when they first come to me.


Visible leadership results that work for you.

Meaning, you didn’t have to put in more hours at work or 10x your effort. You got visible results working smarter and most importantly, on your own terms.

You like to work, but you also value time with your friends and family, time to focus on your personal development, and time for recreation.

You are also heart-centered and driven to make a real difference in your community.

And since we don’t become an educator to get rich, I know you are working hard for something BIGGER than yourself.

This includes working hard for your family, making your loved ones proud, and really transforming the lives of your community via your leadership.

You live for that feeling you get when someone’s life is truly transformed because of your leadership.

And if you’re being honest, you’d love to be recognized for the value you create as well. That could be through telling your story by publishing a book or starting a podcast. Or maybe that’s by winning the Administrator of the Year award as many of my clients have successfully done.

Does that sound like you?

If YES, then you’re definitely someone who would benefit from attending my live mastermind event in Denver this July.

But before we get to that, let’s talk about why you don’t already have the things I described above in precisely the ways you want them.

Let’s talk about…

Being Stuck At That “Leadership Ceiling” …

So here you are, running a “successful” school or district … you have job security, people come to you for the “right” answers, and you are more successful than the peers in your district.

You’re smart… you’re capable… and you’ve accomplished many other goals you’ve set for yourself.

The trouble is, your leadership is not exactly where you want it to be.

Either you’ve hit a “leadership ceiling” that you haven’t been able to get past, or your leadership has been growing, but just not in the meaningful way you know is out there…

As a result, you go out and seek answers.

You’ve joined the few popular principal Facebook groups. You tried out Voxer and you’re all over Twitter. You’ve gone to the “traditional” conferences – in Indianapolis! – and even dabbled in some online trainings…

You might have even said to yourself, “After I go to this event, I PROMISE I am going to implement everything I learn and take my leadership to the next level…

As a personal development junkie, I get it. I also know why taking action is so hard to do consistently.

But you actually do implement much of the new stuff you learn.

So what ends up happening is that – since you are a Ruckus Maker – most of the time you’ll follow a certain tactic, get some results from it, and then move on to another cool opportunity or you simply get bored.

This can take your leadership to pretty awesome levels, no doubt.

But you’ll eventually hit your ceiling.

This is the point where working even harder doesn’t cut it anymore.

You need a new strategy for optimizing your leadership, but you simply cannot figure out that strategy no matter what.

As the Hall of Fame speaker, Joel Weldon says, “It’s hard to read the label when you are inside the jar.”

And this is how people get stuck, hit the ceiling, and never experience the breakthroughs found in the leadership “promised land.”

Wouldn’t it be great to have a customized strategy for optimizing your leadership that you were excited to go ALL IN on?

Imagine what you could accomplish as a result of implementing the elements found in the Leadership Optimization Compass…


You’d grow your wisdom and make better decisions consistently so that your staff learns to trust you more (Zenger and Folman’s 2019 verifies the importance of this)…

You’d grow stronger and more meaningful relationships with your staff and take your culture to new heights so that everyone is rowing in the same direction…
You’d grow your awareness so that your emotions stop driving what you do… allowing you to be more in control of your leadership…
You’d finally prioritize your physical health and prioritize your own needs so that you can serve your school and your family for years to come…

The GOOD NEWS is that this is the experience we’ll create for you, when you join me in Denver this July 14-16, 2023, which I believe is…

The BEST Live Event Available to School Leaders On The Planet… Period.

The Live Mastermind Event in Denver is a 3-day immersion experience designed to help Ruckus Makers optimize their leadership and scale their results.

You might be wondering …

Will I have time to implement what I learn?

Does the Leadership Optimization Compass work?

Do I get to work with Danny face to face (at a fraction of the cost it takes to work with us individually)?

The answer to all these questions is YES! YES! And YES!

The Live Mastermind Event in Denver is all of these things and so much more …

The core strategy that all of the attendees will learn and implement is made up of four domains. They are:

Mindset Tools For Wisdom

“The more models we have, the better able we are to solve problems.

But if we don’t have the models, we become the proverbial man with a hammer. To the man with a hammer, everything looks like a nail. If you only have one model, you will fit whatever problem you face to the model you have.”
– Shane Parrish

Mindset tools are all about helping leaders enhance their wisdom.

The wiser you are, the more effective you will be.

The wiser you are consistently, the more your team will trust you.

Both are essential to optimizing your leadership impact.

Relationship Tools For Generosity

“The most important single ingredient in the formula of success is knowing how to get along with people.”
— Theodore Roosevelt

Relationships may come easy to you or they might be difficult.

It doesn’t matter. Everyone can learn to be GREAT at building strong relationships.

Theodore Roosevelt is also famous for saying, “People don’t care how much you know, until they know how much you care.”

Once you get that right in your building, you can accomplish ANYTHING. And I mean anything…

Physical Tools For Vitality

“I believe that the greatest gift you can give your family and the world is a healthy you.”
– Joyce Meyer

Without getting to woo-woo (and believe me, I can do that) … our bodies are important.

They are obviously the physical representation of our being in this current iteration.

The better it can function and the longer it can last, the more you can accomplish as a leader. The more you will also be around to enjoy your family and friends.

A simple story – when I lived in Belgium and the Netherlands I was shocked to see the elderly that hopped on bicycles and rode them with vigor.

And I was a bit sad too, because I reflected on my own family back home, who live a mostly sedentary lifestyle, and I just knew there was so much more available to them if they were physically able to enjoy life.

I see it far too often. This area is super neglected by many school leaders.

Now you don’t have to be an Olympic athlete, but I certainly want to help you become a healthier version of yourself.

Spiritual Tools For Awareness

“Enlightened leadership is spiritual if we understand spirituality not as some kind of religious dogma or ideology but as the domain of awareness where we experience values like truth, goodness, beauty, love and compassion, and also intuition, creativity, insight and focused attention.”
– Deepak Chopra

When I talk about spirituality in the Leadership Optimization Compass, I am not talking about a specific religion.

What I am talking about is how to grow your awareness – isn’t that all there really is anyway, awareness?

As I’ve invested and practiced more and more mindfulness training, I’ve seen incredible benefits. These benefits exist both personally and professionally.

The most obvious thread to pull on is my ability to note the “inner dialogue” that’s happening in my mind as well as my emotions and NOT letting them control me.

This is such an important point, and I’m sure you can relate, but there are times I do things that I am embarrassed to admit. And I do them to the people I LOVE. What the heck is going on.

I can tell you with 100% certainty that meditation has changed that. I’m not perfect, but I’m a million times better.

The psychologist Jonathan Haidt says, “The emotional tail wags the rational dog.”

If you want to master your leadership, you MUST master your emotions. Growing your awareness is key.

When you come to experience the Live Mastermind Event in Denver, we’ll make sure that you optimize each area of your leadership – mental, relational, physical, and spiritual. Scaling your leadership is about mastering these four elements in your own personal leadership compass.

Many leaders are great in one, maybe two areas while neglecting the others. But with the right kind of teaching, coaching, connecting, and implementing, it’s impossible not to take your leadership to the next level.

Let Me Share Exactly What You’ll Experience In Denver With Me…

July 13, 2023

I recommend flying to Denver on July 13 as we are getting started on the 14th bright and early. 

July 14, 2023

This is the first official day of the Live Mastermind Event.

There are five sessions – including a live mastermind session. You’ll be introduced to the Learning Optimization Compass and will dive into mindset and spiritual tools.

July 15, 2023

This is the second official day of the Live Mastermind Event.

There are five sessions – including another live mastermind session. You’ll continue to go deeper into the Learning Optimization Compass and learn more about the physical and relational tools.

July 16, 2023

This is the final day of the Live Mastermind Event.

On this day, we’ll take our learning outside, continuing our conversations from the previous two days while engaging in an “Adventure experience.”

I anticipate this will be the BEST and most memorable day of the experience. We’ll finish with wonderful memories and Ruckus Makers fly home on – July 17.

Okay Danny, So What’s It Take To Register For The Live Mastermind Event In Denver?

I’m glad you asked smile

The word investment is the important word here.

Joining me in Denver for this Live Mastermind Event is definitely an investment in yourself that will provide you with an incredible return …

For starters, is there a price that you could put on optimizing your leadership?

Seriously, think about that. What are YOU worth? What’s it worth to take your leadership to the next level?

I would argue that you can’t put a number on YOUR worth, but even though that is a near impossible task, here’s what the investment is on some of the other programs we offer to support leaders …

When Ruckus Makers join the mastermind the investment is $4200 for the year.

When they join The Principal Success Path™ the investment is $2000 for a 10-week program.

Surely between $2000 – $4200 is reasonable for three days of networking, world-class content, and tools.

And I hope you know, that I wouldn’t even invite you to this Live Mastermind Event if I wasn’t confident that I will overdeliver on the experience and that you will get the tools to fully optimize your personal leadership.

In all honesty, I charge $7K for a half day and $12K for a full day of work with a district. Spending time with me face-to-face is never this affordable 😉

And I have super-good news for you …

It won’t cost you $4200 to join me in Denver.

The live event is not even $2000 like you might be expecting.

No, as of right now, you can join me in Denver for this year’s Live Mastermind Event for just …

Three Payments of $500

That’s right for just three payments of $500, you can join me in Denver and be that much closer to optimizing your leadership.

Note: if you’d like to pay in full, I am happy to offer you a $500 bookkeeping discount so your investment would only be $1000.

The registration amount above does not include your flight to Denver, your lodging, the adventure experience, or any food.

And to sweeten the deal and overdeliver for you at this moment …

When You Sign Up Now You’ll Get A Very Special Fast Action Bonus!

To make joining me in Denver even more of a no-brainer than it already is, I’m going to include a very special bonus …

My time and expertise.

Time of course is the ONE thing we can never replace. But when you register for this Live Mastermind Event, I am 100% committed to your success.

To ensure you are putting in place a strong foundation for optimizing your leadership, I have prepared a very special training I want to offer you …

How Modern School Leaders Can Navigate Ambiguity!

Like I mentioned, this is NOT just another education conference.

I wasn’t joking when I said my reputation is for putting on the BEST events in the education industry.

In Denver, you will receive the ultimate VIP experience, have access to some top shelf coaches, and get the tools (and time) you need to begin optimizing your leadership.

You’ll get two days of epic leadership training and one day of adventure in Colorado.

You’ll also deepen relationships with other Ruckus Makers and expand your network as well.

In my career, I’ve spent literally thousands of hours coaching school leaders. And when it comes to helping Ruckus Makers optimize their leadership, I promise you will not find anyone better in the business.

Here’s What To Do Next …

Okay, by now I’ve laid myself bare and told you how I think you might be a great fit for this year’s Live Mastermind Event in Denver. I’ve shared all the details about the program I think you need to know for you to make an informed decision.

If you’ve read this page and are thinking it feels like it might be a good fit for you, the next step is easy.

Go to https://betterleadersbetterschools.com/denver2023-vip 

On that page there are three options for you:

  • If you are ALL IN and paying with personal funds – click that button and take care of your registration.
  • If you are ALL IN and using district funds that require an estimate, click that button and we will create an estimate for you.
  • If you are 99% sure you want to go, but have some questions for me – click the button and I will reach out to schedule a call to talk about the event.

I am excited at the prospect of serving you this July in Denver, Colorado. This Live Mastermind Event is really something you don’t want to miss!

But please …

Space Is Limited To The First 50 Leaders Who Register!

(Only 3 spaces left)

Let me blunt here: I have a feeling you are a great fit for our Live Mastermind Event and I’m really laying out the red carpet for you to join today…

I’ve added every single bell and whistle I possibly can.

I’ve essentially gone ALL IN on inspiring you to join me in Denver by giving you my absolute BEST offer.

Should you not want to take me up on this offer because you need to do _______ first or because the timing isn’t right, that’s fine. Just know that you’re never going to see an offer this strong ever again.

The Time To Decide Is Now…

A mark of a Ruckus Maker is a bias toward action.

Once they’ve reviewed the necessary facts, they make their decision and then go ALL IN on that decision.

This letter contains every bit of information you need to know if joining my program is a good fit for you or not.

The time to act is now.

Here are the next steps one last time.

Go to https://betterleadersbetterschools.com/denver2023-vip  and click the appropriate button on the application. You have choices to invest personally, use district funds, or request a call with me.

I’m looking forward to hearing from you soon and …

See you in Denver!